SOZONEXT Launches “AKATSUKI” Project — Opening a New Horizon in the Lodging Real Estate Market
On December 13, 2024, the “Xiaozhu × VacationHomes Launch Event” was held at EGG JAPAN in the Shin Marunouchi Building, Chiyoda Ward, Tokyo. The event garnered significant attention as it announced a groundbreaking business model that integrates the lodging and real estate industries. Over 40 companies, including real estate developers, hotel operators, real estate-related companies, and lodging industry experts from both Japan and abroad, participated and actively exchanged ideas.
SOZONEXT Co.,Ltd. (Headquarters: Tokyo, President and CEO: Changhe Shen) formally announced its new lodging facility management outsourcing business, “AKATSUKI,” at this event.
The “AKATSUKI” project is a business based on a strategic partnership between SOZONEXT and “Xiaozhu,” China’s largest homestay platform under Alibaba Group’s OTA platform “Fliggy.” This project is drawing attention as a new model that not only enhances the efficiency of lodging facility operations but also innovates the value of real estate.
Highlights of SOZONEXT’s Event Announcement
1.Expansion of Managed Properties under the “AKATSUKI” Project
The project leverages the substantial financial resources of “AKATSUKI” and SOZONEXT’s unique DX and IoT solutions, “STARRY,” to accelerate property acquisition on a national scale. Particularly, the project promotes an efficient expansion strategy through master lease (ML) and management contract (MC) agreements.
2. Strong Customer Attraction Utilizing the Chinese Network
Utilizing Alibaba Group’s OTA “Fliggy” and “Xiaozhu,” China’s largest homestay platform, the project promotes to foreign tourists visiting Japan. The extensive network capable of attracting visitors to regional areas is a significant strength.
3. Comprehensive Lodging Real Estate Investment Platform “RedB Network”
The project adopts a business model that centralizes the “purchase,” “operation,” and “sale” of lodging real estate. To maximize real estate asset value, the project offers member-exclusive property information with yield forecasts and investment recommendations. Additionally, data analysis is used to visualize risks, providing an environment where investment decisions can be made with confidence. The platform supports multiple languages, including English and Chinese, catering to the needs of investors both domestically and internationally.
At the event, along with the full picture of the “AKATSUKI” project, specific data on the latest trends in the lodging real estate market and future inbound demand expansion forecasts were presented. The potential for revitalization projects utilizing underutilized facilities and old inns scattered across Japan was also introduced, attracting participants’ interest.
Changhe Shen, President and CEO of SOZONEXT, commented: “‘AKATSUKI’ is a project that marks the starting point for creating new value in the lodging real estate market. Utilizing IT technology and international networks, we aim to become a bridge connecting Japan and the world.”
The Potential of the “AKATSUKI” Project in the Lodging Real Estate Market
The “AKATSUKI” project aims to invigorate Japan’s lodging real estate market by responding to the expanding inbound demand due to the increasing number of foreign tourists visiting Japan. Additionally, the project’s potential to bring new vitality to local economies through the revitalization of old facilities is drawing attention. The project offers opportunities for collaboration that transcend the boundaries of the lodging and real estate industries by combining technology with a global network.
Future Developments and Inquiries
The “AKATSUKI” project’s development plans include evolving DX solutions, building a nationwide lodging facility management network, and further expanding into the global market from 2025 onwards. For more details, please contact us at the following:
About Xiaozhu
Company Name: Kuaipao Technology Co., Ltd.
Headquarters: Beijing, China
Founded: July 2012
CEO: Wang Liantao (Tarry)
Number of Employees: Over 400
Business Description: Homestay platform operation and technology development
About SOZONEXT
SOZONEXT is a company that integrates IT technology into various real estate solutions through its service “STARRY.” From marketing support to customer service both online and offline, the development of IoT devices for unmanned management, and real estate transactions and financial support, SOZONEXT provides comprehensive facility management solutions.
Company Name: SOZONEXT Co.,Ltd.
Address: 9F UENO KOA Bldg. 2-6-4 Motoasakusa, Taito-ku, Tokyo 111-0041, Japan
Phone: +81-3-3842-1552
Email: info@sozonext.com